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By Fredmund Malik, Campus Verlag

Administration ist keine Sache von Geschmack, Opportunität, Mode oder traits, sondern vielmehr eine Frage, die nach einer fundierten fachlichen foundation und wohlüberlegten Fachsprache verlangt. Hier skizziert Fredmund Malik, welche irrationalen Probleme entstehen, weil auf den gewissenhaften Einsatz von Sprache vielfach verzichtet wird.

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